Top Apparel & Fashion Websites in Ireland

Key Insights on Top Apparel & Fashion Websites in Ireland on August 2026

As of August 2026, next.ie leads Apparel & Fashion in Ireland with 1.5M monthly visits. Its audience skews mobile-first (18.13% desktop / 18.13% mobile), and traffic is down month over month -11.48% and up year over year 11.54%. dunnesstores.com holds second with 1.14M visits and a mobile-leaning mix (12.93% desktop / 87.07% mobile), while primark.com ranks third with 786.14K visits.

Across the leaders, malethingsworn.com is the most mobile-first (100% of visits), whereas tradeinn.com is the most desktop-reliant (57.88%). Momentum favors womensbest.com in the latest month (7,137.43%), while lululemon.com shows the steepest pullback.

Acquisition patterns also differ: next.ie is driven primarily by search, next.ie by direct, and next.ie by referral; overall, 89 of the top 100 sites are direct-led, 7 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.