Top Public Safety Websites in New Zealand

Name: Top websites in New Zealand (Public Safety)
Creator: Semrush
License: https://smur.novinpremium.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Public Safety Websites in New Zealand, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fireandemergency.nz

184.92K

47.83%88.45K

52.17%96.47K

↑12.47%

↑7.83%

Direct

corrections.govt.nz

114.47K

32.1%36.74K

67.9%77.72K

↓31.9%

↑1.96%

Direct

activesafety.co.nz

49.88K

39.88%19.89K

60.12%29.99K

↑367.62%

↑29.81%

Direct

surflifesaving.org.nz

21.78K

53.9%11.74K

46.1%10.04K

↑260.75%

↓5.38%

Direct

hantsfire.gov.uk

9.8K

0.49%48

99.51%9.75K

0%

Referral

eskosafety.com

8.88K

100%8.88K

-

↑61.31%

↑48.89%

Direct

pslfireandsafety.co.nz

5.98K

100%5.98K

-

↓1.32%

↑22.08%

Direct

mymcnz.org.nz

4.15K

100%4.15K

-

↓52.16%

↓24.25%

Referral

tactical.co.nz

3.95K

100%3.95K

-

↓58.51%

↓75%

Search

portwest.com

2.82K

100%2.82K

-

↑49.6%

↓50.29%

Direct

landsar.org.nz

2.07K

100%2.07K

-

↑23.36%

↓27.14%

Direct

firefighters.org.nz

1.66K

100%1.66K

-

↓1.6%

↑18.87%

Search

liveresults.co.nz

1.55K

100%1.55K

-

0%

↓75.81%

Search

nzpfu.org.nz

1.3K

100%1.3K

-

↑3.43%

↓20.81%

Search

staywise.co.uk

1.22K

100%1.22K

-

0%

↑937.29%

Direct

checkitsalright.nz

1.02K

100%1.02K

-

↓11.69%

↑77.11%

Direct

linqhs.com

975

100%975

-

0%

↑543.89%

Search

streamlight.com

830

100%830

-

↑937.5%

↑6.42%

Direct

fema.gov

824

100%824

-

↓70.6%

↑12.8%

Search

prochoicesafetygear.com

785

100%785

-

0%

↓16.89%

Search

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Public Safety Websites in New Zealand on August 2026

As of August 2026, fireandemergency.nz leads Public Safety in New Zealand with 184.92K monthly visits. Its audience skews mobile-first (47.83% desktop / 47.83% mobile), and traffic is up month over month 12.47% and up year over year 7.83%. corrections.govt.nz holds second with 114.47K visits and a mobile-leaning mix (32.1% desktop / 67.9% mobile), while activesafety.co.nz ranks third with 49.88K visits.

Across the leaders, hantsfire.gov.uk is the most mobile-first (99.51% of visits), whereas eskosafety.com is the most desktop-reliant (100%). Momentum favors frsa.com.au in the latest month (5,775%), while 511tactical.com shows the steepest pullback.

Acquisition patterns also differ: fireandemergency.nz is driven primarily by search, fireandemergency.nz by direct, and fireandemergency.nz by referral; overall, 32 of the top 100 sites are direct-led, 61 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Public Safety Websites in New Zealand