Top Beauty & Cosmetics Websites in Portugal

Name: Top websites in Portugal (Beauty & Cosmetics)
Creator: Semrush
License: https://smur.novinpremium.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Portugal, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

wells.pt

1.21M

25.47%308.49K

74.53%902.94K

↑7.2%

↑22.05%

Direct

primor.eu

841.43K

39.12%329.18K

60.88%512.26K

↓13.46%

↑4.29%

Direct

notino.pt

469.15K

37.18%174.45K

62.82%294.7K

↑11.73%

↓7.9%

Direct

fragrantica.com.br

364.23K

12.37%45.04K

87.63%319.19K

↓6.15%

↑99.79%

Direct

perfumesecompanhia.pt

305.18K

32.65%99.64K

67.35%205.54K

↓5.18%

↑33.07%

Direct

stylevana.com

287.48K

14.06%40.43K

85.94%247.05K

↑93.99%

↑59.31%

Direct

fragrantica.com

230.21K

22.43%51.64K

77.57%178.58K

↓24.49%

↑112.47%

Direct

sephora.pt

199.43K

33.61%67.04K

66.39%132.39K

↓1.39%

↑3.25%

Direct

divainparfums.com

154.79K

3.58%5.54K

96.42%149.25K

↑27.74%

↑261.19%

Direct

pluricosmetica.com

128.83K

29.41%37.89K

70.59%90.94K

↓9.6%

↑8.31%

Direct

cultbeauty.com

125.89K

14.26%17.96K

85.74%107.94K

↓21.88%

↑105.58%

Direct

perfumesclub.pt

123.46K

30.07%37.12K

69.93%86.34K

↑41.97%

↓25.43%

Direct

necessaire.com

111.17K

-

100%111.17K

0%

↑6,324.65%

Direct

douglas.pt

85.01K

39.28%33.39K

60.72%51.62K

↑0.7%

↑1.65%

Direct

jeanlouisdavid.pt

76.06K

11.25%8.56K

88.75%67.5K

↑256.7%

↓5.4%

Direct

rituals.com

74.11K

40.13%29.74K

59.87%44.37K

↑41.35%

↑20.02%

Direct

lojashampoo.pt

62.49K

54.86%34.28K

45.14%28.21K

↓9.96%

↓6.4%

Direct

oboticario.pt

61.19K

23.33%14.28K

76.67%46.91K

↑66.36%

↓31.36%

Direct

fragrantica.fr

54.18K

4.64%2.51K

95.36%51.66K

↓14.67%

↑175.24%

Direct

sweetcare.pt

52.68K

39.68%20.9K

60.32%31.78K

↑129.27%

↑23.17%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Portugal on August 2026

As of August 2026, wells.pt leads Beauty & Cosmetics in Portugal with 1.21M monthly visits. Its audience skews mobile-first (25.47% desktop / 25.47% mobile), and traffic is up month over month 7.2% and up year over year 22.05%. primor.eu holds second with 841.43K visits and a mobile-leaning mix (39.12% desktop / 60.88% mobile), while notino.pt ranks third with 469.15K visits.

Across the leaders, necessaire.com is the most mobile-first (100% of visits), whereas lojaglamourosa.com is the most desktop-reliant (100%). Momentum favors licocosmetics.com in the latest month (2,929.59%), while fragrancex.com shows the steepest pullback.

Acquisition patterns also differ: wells.pt is driven primarily by search, wells.pt by direct, and wells.pt by referral; overall, 74 of the top 100 sites are direct-led, 20 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Portugal