Top Travel & Tourism Websites in Bulgaria

Name: Top websites in Bulgaria (Travel & Tourism)
Creator: Semrush
License: https://smur.novinpremium.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Bulgaria, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

3.54M

41.21%1.46M

58.79%2.08M

↓9.79%

↓12.89%

Direct

grabo.bg

2.41M

6.05%145.76K

93.95%2.26M

↑6.83%

↑43.55%

Direct

bdz.bg

1.32M

11.11%146.55K

88.89%1.17M

↓11.88%

↓35.34%

Direct

bgtourism.bg

754.31K

2.35%17.75K

97.65%736.55K

↓2.27%

↑266.66%

Direct

wizzair.com

580.18K

57.75%335.05K

42.25%245.12K

↓2.48%

↓5.75%

Direct

ryanair.com

542.11K

42.95%232.83K

57.05%309.28K

↑31.71%

↓17.83%

Direct

pochivka.bg

422.09K

23.01%97.12K

76.99%324.97K

↓29.55%

↓41.99%

Search

airbnb.com

394.41K

50.8%200.38K

49.2%194.03K

↑9.32%

↓24.16%

Direct

flightradar24.com

376.26K

41.13%154.75K

58.87%221.52K

↑12.6%

↑9.63%

Direct

getyourguide.com

372.3K

24.58%91.52K

75.42%280.78K

↑12.08%

↑55.78%

Direct

tripadvisor.com

316.26K

37.32%118.02K

62.68%198.24K

↑12.29%

↓30.29%

Search

bohemia.bg

295.47K

12.34%36.45K

87.66%259.03K

↑48.15%

↓34.07%

Direct

esky.bg

287.76K

30.85%88.77K

69.15%198.99K

↓16.42%

↓23.63%

Direct

obilet.com

286.56K

24.06%68.94K

75.94%217.62K

↓9.97%

↑4.55%

Direct

skyscanner.net

270.02K

45.16%121.94K

54.84%148.08K

↓20.08%

↓13.37%

Direct

union-ivkoni.com

226.64K

17.89%40.54K

82.11%186.1K

↓1.29%

↓22.24%

Search

time.is

191.61K

22.65%43.4K

77.35%148.22K

↑7.46%

↓33.73%

Direct

magelanci.com

188.69K

12.11%22.85K

87.89%165.83K

↑20.51%

↓48.55%

Search

burgasbus.info

185.44K

7.23%13.41K

92.77%172.03K

↑12.48%

↓46.89%

Direct

varna.bg

180.29K

29.18%52.61K

70.82%127.68K

↑59.27%

↑3.88%

Search

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Key Insights on Top Travel & Tourism Websites in Bulgaria on August 2026

As of August 2026, booking.com leads Travel & Tourism in Bulgaria with 3.54M monthly visits. Its audience skews mobile-first (41.21% desktop / 41.21% mobile), and traffic is down month over month -9.79% and down year over year -12.89%. grabo.bg holds second with 2.41M visits and a mobile-leaning mix (6.05% desktop / 93.95% mobile), while bdz.bg ranks third with 1.32M visits.

Across the leaders, patroc.com is the most mobile-first (99.81% of visits), whereas belprego.com is the most desktop-reliant (100%). Momentum favors b-europe.com in the latest month (15,498.69%), while bahn.de shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 65 of the top 100 sites are direct-led, 34 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Bulgaria