Top Travel & Tourism Websites in Switzerland

Name: Top websites in Switzerland (Travel & Tourism)
Creator: Semrush
License: https://smur.novinpremium.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Switzerland, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

5.71M

54.92%3.14M

45.08%2.57M

↓4.92%

↓1.1%

Direct

sbb.ch

4.19M

47.82%2M

52.18%2.19M

↑8.62%

↓4.35%

Direct

wetter.com

2M

22.58%452.31K

77.42%1.55M

↓26.49%

↓27.12%

Direct

swisspass.ch

1.33M

22.35%296.4K

77.65%1.03M

↑5.47%

↓19.9%

Direct

airbnb.ch

1.09M

57.21%620.84K

42.79%464.38K

↑1.94%

↓19.7%

Direct

tripadvisor.ch

989.85K

40.53%401.2K

59.47%588.65K

↑1.08%

↓19.02%

Search

skyscanner.ch

985.1K

66.21%652.26K

33.79%332.84K

↓8.02%

↓4.42%

Direct

easyjet.com

960.4K

53.16%510.51K

46.84%449.89K

↑1.36%

↓12.84%

Direct

komoot.com

674.57K

62.89%424.26K

37.11%250.31K

↓9.49%

↓1.08%

Direct

airbnb.com

608.15K

61.09%371.51K

38.91%236.64K

↑21.29%

↓23.54%

Direct

myswitzerland.com

569.49K

34.69%197.56K

65.31%371.93K

↑4.48%

↓24.98%

Search

tripadvisor.com

542.86K

53.07%288.08K

46.93%254.78K

↑3.98%

↓30.07%

Search

getyourguide.com

523.95K

39.83%208.69K

60.17%315.26K

↓2.17%

↑51.13%

Direct

schweizmobil.ch

483.24K

59.97%289.82K

40.03%193.42K

↓18.31%

↓4%

Direct

miles-and-more.com

462.82K

63%291.6K

37%171.22K

↓5.26%

↑2.6%

Direct

flightradar24.com

461.1K

58.88%271.5K

41.12%189.6K

↓19.09%

↑19.37%

Direct

bahn.de

435.59K

43.64%190.11K

56.36%245.48K

↑17.33%

↓8.47%

Direct

lachainemeteo.ch

420.87K

13.43%56.53K

86.57%364.33K

↓13.52%

↑33.03%

Direct

sac-cas.ch

420.64K

44.9%188.86K

55.1%231.79K

↓11.82%

↓13.89%

Search

wetteronline.ch

400.89K

18.93%75.9K

81.07%324.99K

↓22.84%

↓3.48%

Direct

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Key Insights on Top Travel & Tourism Websites in Switzerland on August 2026

As of August 2026, booking.com leads Travel & Tourism in Switzerland with 5.71M monthly visits. Its audience skews desktop-first (54.92% desktop / 54.92% mobile), and traffic is down month over month -4.92% and down year over year -1.1%. sbb.ch holds second with 4.19M visits and a mobile-leaning mix (47.82% desktop / 52.18% mobile), while wetter.com ranks third with 2M visits.

Across the leaders, bergfex.at is the most mobile-first (95.28% of visits), whereas marriott.com is the most desktop-reliant (84.28%). Momentum favors flixbus.co.uk in the latest month (646.64%), while gipfelbuch.ch shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 72 of the top 100 sites are direct-led, 22 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Switzerland