Top Travel & Tourism Websites in Japan

Name: Top websites in Japan (Travel & Tourism)
Creator: Semrush
License: https://smur.novinpremium.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Japan, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

jreast.co.jp

20.94M

10.83%2.27M

89.17%18.67M

↑12.54%

↑11.22%

Direct

trip.com

14.26M

55%7.85M

45%6.42M

↓30.03%

↑72.42%

Direct

jr-central.co.jp

11.48M

12.11%1.39M

87.89%10.09M

↓16.83%

↓13.83%

Direct

eki-net.com

8.33M

14.66%1.22M

85.34%7.11M

↑5.8%

↓29.66%

Direct

westjr.co.jp

8.25M

7.45%614.3K

92.55%7.63M

↑15.93%

↓2.97%

Direct

jr-odekake.net

7.94M

8.59%682.23K

91.41%7.26M

↓9.89%

↓18.11%

Direct

booking.com

7.68M

42.89%3.29M

57.11%4.39M

↓1.6%

↓0.82%

Direct

agoda.com

7.66M

27.05%2.07M

72.95%5.59M

↓17.9%

↑18.33%

Direct

tokyodisneyresort.jp

7.29M

8.67%632.56K

91.33%6.66M

↓2.42%

↓12.01%

Direct

reservation.jp

4.37M

15.45%675.87K

84.55%3.7M

↑13.51%

↑1.71%

Direct

jtb.co.jp

4.31M

18.63%802.45K

81.37%3.5M

↑3.16%

↓26.88%

Search

hankyu-travel.com

4.29M

13.47%577.66K

86.53%3.71M

↓0.01%

↓4.19%

Direct

4travel.jp

4.11M

12.72%522.55K

87.28%3.58M

↓6.16%

↓30.87%

Search

tripadvisor.jp

4.01M

13.93%558.84K

86.07%3.45M

↓0.96%

↓15.91%

Search

klook.com

3.91M

25.53%998.39K

74.47%2.91M

↓34.6%

↑178.66%

Direct

club-t.com

3.61M

11.72%422.49K

88.28%3.18M

↑11.74%

↓2.88%

Direct

skyscanner.jp

3.47M

39.29%1.36M

60.71%2.1M

↓18.88%

↓15.77%

Direct

his-j.com

3.46M

14.52%503.09K

85.48%2.96M

↓6.19%

↓9.44%

Direct

jrkyushu.co.jp

3.41M

7.36%250.79K

92.64%3.16M

↓28.84%

↓1.99%

Direct

tour.ne.jp

3.33M

13.55%450.9K

86.45%2.88M

↑32.89%

↑5.79%

Direct

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Key Insights on Top Travel & Tourism Websites in Japan on August 2026

As of August 2026, jreast.co.jp leads Travel & Tourism in Japan with 20.94M monthly visits. Its audience skews mobile-first (10.83% desktop / 10.83% mobile), and traffic is up month over month 12.54% and up year over year 11.22%. trip.com holds second with 14.26M visits and a desktop-leaning mix (55% desktop / 45% mobile), while jr-central.co.jp ranks third with 11.48M visits.

Across the leaders, discovercars.com is the most mobile-first (98.3% of visits), whereas ctrip.com is the most desktop-reliant (96.81%). Momentum favors kiryu-kyotei.com in the latest month (1,139.02%), while cathaypacific.com shows the steepest pullback.

Acquisition patterns also differ: jreast.co.jp is driven primarily by search, jreast.co.jp by direct, and jreast.co.jp by referral; overall, 62 of the top 100 sites are direct-led, 38 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Japan